Promo image for the course showing Em's laptop with words over it saying 5 steps to starting an email list

  • Free

The Email List Starter Kit

  • Course
  • 13 Lessons

The free, step-by-step course that takes you from "I know I need an email list" to actually having one that grows. Made for the non-techy and the not-a-writer (I'm both).

You've heard it a hundred times. You need an email list. It's the one thing you actually own, the one place the algorithm can't touch, the spot where the people who like you can actually hear from you.

But every time you go to start, it feels like a tech project you don't have time for. You're not sure which provider to pick, what a freebie even is, or how people actually get on the list.

So it stays on the someday pile.

This kit gets you off the someday pile. I'll walk you through the whole thing, start to finish, in the exact order I'd do it myself.

๐Ÿ’Œ What's included ๐Ÿ’Œ

  • Choose your email provider without the research spiral (plus 25% off Flodesk to get you set up)

  • Create a freebie people actually want, using two of my go-to Canva templates

  • Collect emails and deliver the freebie automatically, so it runs without you babysitting it

  • Nail a simple newsletter format you can come back to every week, with my pre-send checklist

  • 6 ways to actually grow your list once it's live

By the end, you'll have a real, working email list. Not a someday plan... an actual list with people on it.

I've sent a weekly newsletter for over six years without missing one, and I'm the least "writer" writer you'll ever meet. If I can keep one going, you can absolutely start one. This is exactly where I'd tell you to begin.