- Apr 14, 2025
The Truth About Creating Offers: How to Start Small, Build Proof, and Grow With Confidence
- Em Connors
- Business Systems & Strategy
- 0 comments
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From Canva Slides to a 6-Figure Offer Suite
When I launched my very first course, I hoped 100 people would join. Instead, 406 signed up—and my business changed forever. But what people don’t see is how that offer suite evolved over years, not overnight. In this post, I’m sharing how I built my product suite as a female solopreneur in the online business space—what worked, what didn’t, how I priced things, and why listening to my audience was everything.
Whether you're building your first offer or ready to grow beyond 1:1 services, this behind-the-scenes breakdown will help you take action without burning out.
🌟 The #1 Question I Get Asked
“What should I offer first?”
This is the question that started it all. And honestly? It used to stress me out too. I’m not a pricing or offer creation expert—but I am someone who’s built offers that convert because I stayed close to my audience and started small.
💡 Key Takeaway:
Don’t wait to feel “ready.” Start with a small offer, test it, and build from there.
🎨 My First Course—Canva Crash Course to Branding Your Business
I knew I wanted to teach branding with Canva. That topic lit me up and solved a real problem for my audience. So I built a 4-week live course for $197 during the presale. I didn't write a script. I made a slide deck in Canva and freestyled based on bullet points. It was messy. It was imperfect. But it sold out.
First launch results:
45 students
Over $12,000 in revenue
Validated proof that people wanted this
Later, I raised the price to $397 and still sold out.
📦 Listening to My Students Led to the Next Offer
After my course ended, I followed up with the most engaged students.
Guess what? Most of them still weren’t posting.
They had branding and templates, but they lacked time, strategy, and confidence. That led to my next offer: Batch Like a Boss—a 6-week live course on batching content ahead of time.
Batch Like a Boss Details:
Focused on content pillars, batching, writing captions, and reusing content
Presale: $399 | Regular: $499
Over 50% of students from the first course joined!
📧 “Wait, You Don’t Have an Email List?”
Inside Batch Like a Boss, I encouraged students to promote their freebies. But almost no one had a list. That’s when the third course was born:
Start & Grow Your Email List from Scratch – a 4-week live course to help female solopreneurs build a list the easy way.
It wasn’t planned, but the demand was there.
💡 Tip: Your next offer is hidden inside the problems your audience still has—even after they've worked with you once.
🔁 Too Many Courses, Not Enough Time
Three live courses meant launching four times a year. That nearly burned me out. Then came a massive moment:
One Instagram Reel went viral in January and I gained 60,000 followers in 3 weeks.
Because I had affordable instant-access offers ready to go—like:
-
TCB Branding Bootcamp ($127)
…I made $35,000 in one month. 😱
📚 Chapter 6: Merging Courses into a Signature Program
After that growth spurt, people were DMing me nonstop asking when each course was coming back. But I didn’t want to be launching all year. That’s when I made the decision to combine my first two courses into a 12-week signature program:
The Insta Canva Collective (IXCC)
Launch evolution:
Round 1: $1,500
Round 2: $2,000
Round 3: $2,500
Round 3 Revenue: $97,000
This longer program gave structure, accountability, and deeper results—with built-in catch-up weeks, templates, live calls, and support from a co-coach.
✨ The Natural Birth of a Membership
After three rounds of IXCC, students didn’t want to leave the group community. They asked for continued access, even saying “you don’t even have to engage with us!” But I knew that wasn’t sustainable. That’s when the Content Coven was born—my monthly membership.
Launch Result:
Goal: 100 members
Actual: 406 members in 2 weeks
Price: Started at $47, now $97/month
The community now includes curriculum, live coaching, templates, guest speakers, and co-working calls.
📅 How I Structure My Year to Avoid Burnout
Launch Calendar:
Jan–May: Signature program (IXCC)
June–August: No launching, just nurturing + summer with kids
Sept–Nov: One shorter 4-week offer
Dec: Fully offline and enjoying the holidays
This structure gives me breathing room and space to serve deeply.
💬 Final Thoughts: Build as You Go
I didn’t map out this business on day one.
I started small, I listened, I iterated. You don’t need a full offer suite from the beginning. Start with one great thing and let the rest evolve.
🔗 Resources
Here’s a list of everything mentioned that should be linked: