The next COHORT BEGINS 9.20.26

πŸ’Œ THE NEWSLETTER SYSTEM

An email system you can actually stick with...even if you're not a "writer," you're scared of the tech, or you freeze up every time you stare at a blank screen.

This program will teach you how to…

🌱 GROW an engaged list of email subscribers
πŸ“ CRAFT compelling, consistent newsletters
πŸ’° CONVERT subscribers into loyal customers β€” all without the dreaded overwhelm that comes with starting an email list as a small biz owner!

Hi, I'm em...

and I used to be *terrifieddd* of starting an email list & writing a consistent newsletter

"Do you even have a real business if you don't have an email list?" Ugh, total cringe moment I'll never forget hearing that when I first started my business in 2020.

πŸ’€ A newsletter felt like such a HUGE, scary commitment.

πŸ’€ Hi, I'm the furthest thing from a writer?!

πŸ’€ What the hell am I going to talk about EVERY week?

πŸ’€ Don't even get me started on the tech side of things; I'm not an engineer!

If you're anything like me, one or all of the above hits very close to home!

Fast forward to now, I sh*t-you-not, writing my newsletter is the HIGHLIGHT of my week πŸ˜†

NEVER in a million years did I think I'd say that.

It didn’t happen overnight, but once I had a system (that I'll teach you, obvi) that worked for ME, writing became less scary and WAY more fun.

(It doesn’t hurt that email drives the MAJORITY of all my SALES!)

Want me to show you how to use email to boost engagement & make more money … WITHOUT the overwhelm?

Peek Behind-the-Scenes of The Newsletter System (formerly called Start & Grow Your Email List)! πŸ€“

I'm SO visual, and when I invest in something like a course, I want to know what I'm getting.

Come behind the scenes with me as I share EXACTLY what you'll get inside of The Newsletter System modules.

I share my journey from ZERO to over 12,000 subscribers...‡️

Build an email list that gets RESULTS
(like theseπŸ‘‡πŸ‘‡πŸ‘‡!)

Here's a sneak peak at the lessons included πŸ‘€

SO YOU KNOW EXACTLY WHAT TO EXPECT!

Module 1️⃣ - Freebies + Flodesk 101

πŸ’‘ What You’ll Learn (in under 40 minutes!)

  • Why having an email list matters (like… a lot)

  • How to grow your list with a freebie

  • The types of freebies that actually work

  • How to come up with, name, and design a freebie your audience will love

  • How to set everything up in Canva + Flodesk (without the tech headache)


βœ… What You’ll Walk Away With

  • 10+ plug-and-play Canva templates

  • A finished freebie you’re proud of

  • Your Flodesk account fully set up

  • 50% off Flodesk for your first year

  • A simple, repeatable system to grow your list

Module 2️⃣ - Segments, Forms, Workflows + Welcome Emails

πŸ’‘ What You’ll Learn (in ~50 minutes!)

  • How to organize your list using segments, forms, and workflows

  • What your subscribers will actually experience when they sign up

  • How to set everything up in Flodesk (without getting lost in tabs)

  • Tips to keep your process tidy + stress-free

  • How to write your welcome email with confidence

  • Finding your unique email β€œvoice”

  • Simple, effective ways to promote your freebie


βœ… What You’ll Walk Away With

  • A done-for-you welcome email template

  • Your first welcome email written + ready to send

  • Your segment, form, and workflow in Flodesk fully set up

Module 3️⃣ - Newsletter Format, Template + Customization

πŸ’‘ What You’ll Learn (in ~35 minutes!)

  • 4 newsletter writing tips that actually keep people reading

  • How often to email your list (without burning out)

  • Creating a newsletter format that fits you

  • How to find and tweak a template you’ll love using

  • Easy ways to come up with content ideas every week

  • Writing subject lines that boost opens

  • How to keep your emails organized and easy to reuse

  • Making sure every email does something (not just look pretty)


βœ… What You’ll Walk Away With

  • A format + template you can reuse again and again

  • A fresh list of newsletter ideas ready to go

  • My newsletter tracking spreadsheet

  • A system for staying organized (finally)

  • Newsletter β€œEssentials” checklist you can keep on hand


Module 4️⃣ - How to Promote + Grow Your List

πŸ’‘ What You’ll Learn (in ~45 minutes!)

  • My 5-step process for writing a newsletterβ€”watch me do it live!

  • How to check what’s working (and what’s not) in your emails

  • 3 tips to help you stay consistent without overthinking it

  • A key mindset shift that will make your emails way more focused + effective

  • How to keep your list healthy (aka scrubbing made simple)

  • 6 proven strategies to grow your list on repeat

  • Which templates to use when sharing your freebie


βœ… What You’ll Walk Away With

  • A super simple system for writing newsletters every week

  • Tons of promo templates to help grow your list

  • A method for tracking your email performance (without spreadsheets that make you cry)

  • Everything you need to consistently grow and maintain your list

In just 4-weeks, this could be you! πŸ‘‡πŸ˜

Nadine M.

It gave me so much drive. I paid 10x more for another "American" course with 100x more people, and I got so little out of that program. Em's was the total opposite. The course is SO organized and structured...she saved the reputation of American coaches ;) 

Christie B.

Em showed us what to do step by step (literally) - the end-of-module checklists were great (do it, and you make progress, simple as that)! I've sent my first email AND have a plan to keep sending them. I also know exactly how to grow my list!

Karen N.

Em, you've literally taken us step-by-step through this whole process and made it so simple! That's what I love...you've shown us that we can actually do this and it doesn't have to be an overwhelming process!

Amy F.

You made everything so simple and step-by-step. Going through S&G I realized how much harder I was making email marketing on myself than it needed to be. I'm excited for my new newsletter format and to promote it! 

"But I’m on IG! Do I NEED an email list?"

YES! Because focusing on followers does NOT result in more sales. ⁠Focusing on growing your EMAIL LIST = SALES! 

THINK ABOUT IT:

Email open rates are typically 20-50%. 1,000 people on your list, means ➑️ 200 see your offer.

⁠Eyes on social media posts are typically 3-5%. 1,000 followers, means ➑️ 30 people see your offer.

ONLY selling to your IG followers means you're missing out on SO. MANY. SALES. And you want more sales, right? πŸ˜‰

Is the course right for me? πŸ€”

YES! It's for you if...

βœ… You want to start or grow your email list – but you feel lost, overwhelmed, or frustrated by the process

βœ… You've started an email list before (maybe more than once) and want this time to actually stick

βœ… You've got a freebie, but no one is downloading it (or you don't know how to use it to grow your list)

βœ… You're just starting out and don't know what the heck to email your subs after the initial "welcome!" email

βœ… You're tired of feeling mystified by email and would love some step-by-step instruction/guidance from an expert

βœ… You're a small biz owner, coach, service provider, or course creator who wants to go from STUCK to SELLING through email

It’s NOT for you if…

❌ You already have an email list that’s highly engaged and growing steadily

❌ Your freebie is getting incredible results – and you don’t think there’s room for improvement

❌ You always know what to write about and never feel frustrated by the dreaded β€œblank screen”

❌ You already have your back-end stuff (like forms, segments, and workflows) set up and ready to go

❌ You don’t want to use Flodesk to run your email list (and don’t think you’ll get value from any other part of the course...to which many non-Flodesk users would disagree!

DOORS OPEN SEPT 14 & WE BEGIN SUNDAY, SEPT 20, 2026 πŸ—“οΈ

There are 4 modules, with lessons inside that are pre-recorded and bite-sized, and highly actionable.

Here is the module release schedule:

Sun, Sept 20 | Module 1
Sun, Sept 27 | Module 2
Sun, Oct 4 | Module 3
Sun, Oct 11 | Module 4

For Supported members: Live Q&A calls are held Thursdays at 12:30 pm EST β€” weekly through month 1, then bi-weekly in months 2 and 3.

Because knowing what to do and actually doing it are two very different things. That's what the calls and community are for β€” built-in accountability so you don't fall off by week 2.

All calls are optional, ALL RECORDED, questions can be submitted in advance, and you'll have a community where you can ask questions 24/7.

hey there...

I’m Em Connors! πŸ‘‹πŸΌ

I remember feeling legit PARALYZED by the thought of starting an email list AND a weekly newsletter.

I would stare at a blank screen and wonder what in the world I would say week in and week out.

I needed a framework I could follow. So I researched, nailed down a plan of attack, and found what felt good for ME.

When I finally figured it out, I went from DREADING my newsletter to looking forward to writing it every week.

Wanna learn the exact system that helped me grow from my email list from 0 to 12k+ subscribers in just 2 years?

More Alumni Love ❀️

πŸ’Œ THE NEWSLETTER SYSTEM β€” Choose Your Pace

Self-Paced

Spots Available πŸ‘‰πŸΌ Unlimited

βœ… All 4 modules (pre-recorded, bite-sized)

βœ… Complete resource library (templates, swipe files, Flodesk walkthroughs)

βœ… End-of-module checklists

βœ… 6-month access to modules + resources

❌ 8 live Q&A calls over 3 months (weekly in month 1, bi-weekly in months 2 & 3)

❌ Private community access (3 months)

❌ My personal feedback on your freebie + first newsletter

❌ Built-in accountability + deadlines

Supported

Spots Available πŸ‘‰πŸΌ 25

βœ… All 4 modules (pre-recorded, bite-sized)

βœ… Complete resource library (templates, swipe files, Flodesk walkthroughs)

βœ… End-of-module checklists

βœ… 6-month access to modules + resources

βœ… 8 live Q&A calls over 3 months (weekly in month 1, bi-weekly in months 2 & 3)

βœ… Private community access (3 months)

βœ… My personal feedback on your freebie + first newsletter

βœ… Built-in accountability + deadlines

Self-Paced vs Supported

🌡 Self-Paced β€” Everything you need, on your own schedule. Best if you're self-motivated and just want the roadmap.

🌡 Supported β€” Everything above, plus me for 3 full months. Weekly calls while you build it, then bi-weekly while you keep it going β€” because knowing what to do and actually doing it are two very different things.

How the timing works: Community + calls run for 3 months β€” that's your build-and-stick window. Modules and resources stay open for 6 months, so you can revisit anytime.

And yes, it's 6 months and not forever β€” because "lifetime access" is where courses go to die. πŸ˜‰

You've got questionsπŸ‘‡πŸΌ I've got answers!

And if not, you can always reach out to me directly: emily@thecreativebodega.com

When does the program start?

Module 1 lessons will be released at 6 AM EST on Sunday, September 20th and every Sunday after that for 4 weeks.

Our first LIVE Q&A will be on Thurs, September 24 at 12:30 pm EST, and every Thursday after that for 4 weeks.

There are 4 modules, with pre-recorded, bite-sized lessons inside...

If you can't make this call, it's OK!

They are recorded; you can submit questions in advance, and we have a community that's open 24/7 for posting questions/concerns.

What's the difference between Self-Paced and Supported?

Same course, same modules, same resources β€” the difference is how much of me you get. πŸ˜„

Self-Paced gets you everything you need to do this on your own: all 4 modules, the full resource library, templates, swipe files, and end-of-module checklists. You move at your own speed, no calls, no deadlines.

Supported is everything above, plus 8 live Q&A calls over 3 months, a private community with your cohort, and my personal eyes on your freebie and your first newsletter. There are only 25 spots, and honestly? This is the one to pick if you've started an email list before and it fizzled out. Knowing what to do and actually doing it are two very different things β€” Supported is built for the second part.

If you're self-motivated and just want the roadmap, go Self-Paced.

If you know you need accountability (no shame, most of us do!), go Supported.

How long do I get access?

You get 6 months of access to all modules and resources β€” both tiers, same deal.

If you're in Supported, your live calls and community access run for 3 months: weekly calls in month 1 while you're building everything out, then bi-weekly in months 2 and 3 while you're actually keeping it going. That's your build-and-stick window. Your modules and resources stay open the full 6 months, so you can revisit anytime.

And yes β€” 6 months, not forever. That's on purpose. "Lifetime access" is where courses go to die (be honest, how many have you bought and never opened? πŸ™‹πŸΌβ€β™€οΈ). A real deadline is what gets it done.

Do I get your 1:1 feedback?

Yes! Either my or my insanely smart and talented co-coaches (Steph & Nicole's) feedback on any and all weekly assignments or questions you have during our time together.

Steph & Nicole have worked with me for years; I adore and trust them completely, and I guarantee you will, too!

I provide ALL the resources you'll need to set you up for the MOST success, and you can also ask me direct questions is during our weekly live Q&A call!

What's the structure of the course?

Roughly 40 mins of pre-recorded lessons per module (of which there are 4) will be released every Sunday during our month together. If you want early access to the next module, just ask!

We will also have a community page where you can ask questions anytime. We just ask that you allow 24-48 hours for a response!

Will replays be available for the Q&A calls if I can't make it live?

Absolutely! Call replays will be sent out within 24 hours after the live call, and you have LIFETIME access to the course, calls, and associated homework. πŸ™ŒπŸ»

When are the live Q&A calls held?

Here is our Live Q&A Call schedule:
Thursdays at 12:30 pm EST starting September 24th!

YES, all calls will be recorded and sent to you within 24 hours after the call in case you can't make it live.

YES, you have LIFETIME access to those call recordings and lessons 😊

What if I don't use Flodesk?

I'll be teaching the entire technical side of this course using Flodesk. 

However, as you can see above, we cover A LOT of info beyond just using Flodesk. I've had many students join who DON'T use Flodesk and they've still found a ton of value (anddd many of them end up switching over to Flodesk! πŸ˜…).

As long as you're OK with my inability to help with the technical side of your email service provider - I have been told by multiple non-Flodesk users that it was still MASSIVELY helpful!

Do I need Canva experience to take this course?

Yes, we'll design a freebie in Canva. While I'll share some tips along the way, this is NOT a β€œhow to use Canva” course.

Previous Canva experience is preferred (unless you'll be making your freebie elsewhere!).

What if I previously purchased Start & Grow Your Email List, can I join in?

You're absolutely welcome to join us for the LIVE round of The Newsletter Edit (formerly known as Start & Grow Your Email List)! πŸŽ‰

Just a heads up: there will be an additional fee, since this version includes live calls, accountability, and personal feedback from meβ€”none of which were part of the original evergreen course (and the pricing reflected that). But I’d love to have you in this round if it feels like a good fit and you'd like the feedback and accountability!

Just shoot me an email, and I'll give you pricing info! - emily@thecreativebodega.com

Why email marketing? I'll tell you exactly WHY ‡️

IG can change the rules overnight. Your email list? That's yours β€” forever.

πŸ’Œ Direct Access: Reach your audience without relying on social media algorithms.

πŸ«±πŸΌβ€πŸ«²πŸ½ Build Trust: Consistent newsletters foster relationships and establish authority.

πŸ’° Drive Sales: Engaged subscribers are more likely to convert into paying clients.

Hands down, the best decision I ever made was to start an email list, scared AF β€” I know it helped me build a million-dollar biz, and I want that for YOU TOO!