71: You Can't Sell What People Can't See: How I Fixed My Own Visibility Gap

🌟 The Visibility Gap Nobody Talks About

You're showing up. You're posting consistently. You're sharing tips, teaching frameworks, showing your face on Stories. And yet, signups for your offer are crickets.

Before you overhaul your content strategy or convince yourself the offer is broken, I want you to do one thing first. Go scroll your own feed. Not as the person who made every post, but as a complete stranger who just landed on your profile for the first time.

Can they tell what you actually sell? Can they picture what it's like inside your world? Do they have any real window into the community, the results, the behind-the-scenes of what you've built?

If the answer is no, that's not a content problem. That's a visibility problem. And I know, because I had weeks of almost zero new signups for The Content Coven before I finally looked in the mirror and realized: I wasn't showing it.

Not because I didn't care about the membership. Not because I thought it wasn't worth talking about. I just got so focused on teaching content strategy, and Instagram growth, and Canva tips, that I forgot to actually show people what was happening inside the thing I wanted them to join.

You cannot sell what people cannot see. That's the whole episode, honestly. But stick with me, because I'm going to walk you through the exact 5-post system I built to fix it, one that made showing The Coven feel sustainable instead of salesy.

💡 The Moment I Caught Myself Making the Same Mistake

I give this feedback constantly. A student comes to me frustrated about slow signups, and the first thing I do is go look at her Instagram. Nine times out of ten, I scroll through her feed and her Stories, and I cannot find a single post where she's actually talking about the thing she wants people to join.

She's posting. She's showing up. She's super consistent. But the offer she's disappointed in? Invisible.

I have had that conversation probably 100 times.

And then one day, I was a few weeks into a stretch of really low signups for The Content Coven. Instead of spiraling (which never helps), I did what I always tell my students to do. I went and looked at my Instagram.

I was not showing the Coven.

There were no member stories. No challenge results. No glimpse of the community, or the calls, or what we were building together inside. I was asking people to sign up for something they had zero real window into. And honestly, I wasn't even really asking at all.

The thing I tell students constantly? I was doing it myself.

The bottom line is this: you can't sell what you're not sharing about. It really is that simple. So I built a system to fix it. A five-post weekly rotation, a Canva template for each type, and one Google Form that made the hardest part of it all completely manageable.

🎯 The 5-Post Rotation That Makes Showing Your Offer Feel Easy

Before I walk through the five post types, I want to name the thing that was making this feel impossible for me before I systematized it.

It wasn't that I didn't know my members were getting results. It wasn't that I didn't care. It was that combing through an active community every single week trying to find stories felt completely overwhelming. The Google Form I'll mention in a second fixed that entirely. But first, the system.

Every Thursday, I post one dedicated piece of Coven content. Not a pitch, not a promo, just a window into what's actually happening inside. I built five post types, created a reusable Canva template for each one, and I rotate through them week over week. Design is done. I just swap in the copy and post.

Post Type 1: The Member Spotlight

This one features a member, what they were struggling with before they joined, and what has shifted since. The key to making this sustainable: a Google Form.

I sent a simple form to my members asking them to share their experience inside the Coven. Because the stories were always there. I could see them posted in the community all the time. But trying to find them by scrolling through hundreds of posts was overwhelming enough that I kept putting it off.

The form fixed that completely. Now stories collect in a spreadsheet in the background. When I need one, I open the sheet and pull it.

For example: Janet shared that she hit six figures in the first quarter of this year with fewer than 600 Instagram followers. It wasn't the numbers that got her there, she said. It was the confidence and the consistency she built inside the membership.

That story was sitting in my community the whole time. I just wasn't finding it, because I didn't have a system for finding it.

The takeaway here: stop waiting to stumble across wins. Ask for them directly, and make it so simple to respond that people actually do.

Post Type 2: Monthly Challenge Results

Every month inside the Coven, we run an optional challenge. The content members create is genuinely incredible: before and afters, finished Canva designs, posts that went live, engagement screenshots.

My community manager Nicole helps me make sure that when she sets up what people need to submit to complete the challenge, it always includes something visual I can share. And I always ask members for permission before I do.

The result is a carousel that shows potential members that real things are happening inside, celebrates current members publicly, and creates genuine curiosity for people on the fence. A real result from a real person is so much more compelling than anything I could write in a caption on my own.

Post Type 3: Make It With Me Recap

Once a month, members vote on a Canva template they want to build together. I lead the call in real time, everyone designs alongside me, and we all leave with a finished, on-brand template they can actually use.

After that call, I post the results. All the different ways members branded that one template for their own businesses. It's visual, it's specific, and it shows a concrete, tangible way the membership delivers. Not just "you'll get support and community," but: here is a finished Canva carousel that a group of women designed together on a Wednesday afternoon.

People can picture themselves there. That's the whole point.

Post Type 4: Behind the Scenes — What People Are Asking Inside

This one came directly from a DM question I kept getting: "Is the Coven right for me?" People were curious, but they couldn't picture what life inside the membership actually looked like.

So I started sharing the actual questions members are asking. Real, specific, sometimes messy questions. Things like: "How do I price this offer?" "What do I do when my reel tanks?" "Should I use these fonts for this design?"

It gives potential members a real sense of the kind of support they'd have access to. And it provides genuinely useful free value at the same time, because the answers apply to everyone.

Post Type 5: Upcoming Call and Challenge Previews

This one is the most straightforward. A preview of what's coming up in the month ahead: guest speaker details, challenge themes, call topics, what I'm presenting on.

It builds anticipation for current members (and they always comment on it). And it shows potential members that things are always moving inside, that there's always something coming up worth being there for.

Show the calendar. Let it speak for itself.

✅ The System Only Works If You Make It Easy on Yourself

I want to be clear about something, because this is the part people skip and then wonder why the system falls apart.

None of this would have worked if I hadn't solved the part that was actually stopping me.

The reason I avoided this content before wasn't that I didn't care about the Coven. It was that the idea of combing through an active community every single week to find stories felt completely overwhelming. The Google Form solved the member story problem. The reusable Canva templates solved the design problem.

Every single post type I just walked you through has its own template. I open the file, swap in the content, and make the post. There is no starting from scratch. The system is built. I just have to use it.

• One post per week on Thursdays

• Five content types rotating through

• Five templates already built and waiting

• Stories collecting in the background via the form

And since I started, the signups have picked up, the DMs have picked up, and the thing I didn't expect: current members started commenting on these posts publicly. Saying what they love about the community, what they're looking forward to, what results they've seen.

When someone who's already inside is publicly saying "yes, this is real, and this is what it's actually like in here," that does more than any caption I could ever write.

💪 You Already Have the Proof — You Just Have to Show It

You don't need a membership for any of this to apply to you.

Go look at your feed and your Stories from the last two weeks. If a stranger landed on your profile right now, would they know your offer exists? Would they have any real sense of what it's like to work with you or be inside your world?

If the answer is no, that's your starting point.

Pick one thing you want to be more visible about. Commit to showing it in your feed once a week. Build one reusable template so the design part is already done. Create one simple way to collect wins or stories so you're not doing it from memory every time.

The advice I give most often is the advice I needed to take myself. I was so focused on teaching content strategy that I forgot to apply it to the thing I most wanted people to join. And once I started treating the Coven like something actually worth showing, not just mentioning in a call to action every once in a while, everything shifted.

Show your thing. Show it specifically, show it consistently, and build a system simple enough that you'll actually stick to it.

If you want a community to do this alongside you, with monthly challenges, live coaching calls, Canva training, and a group of women who are genuinely invested in each other's growth, The Content Coven is open. It's $97 a month and you can cancel anytime. Learn more at thecreativebodega.com.

And if this episode sparked something for you, drop a comment below. Tell me: what's one offer you've been undersharing? I'd love to know what you're going to start showing.