50: Your Simplest Way Is Your Strongest Way: Content Strategy for Solopreneurs

The 🎯 The Pressure to Be Perfect Is Killing Your Consistency

You know that feeling when you're scrolling Instagram and see those perfectly produced reels? The ones with multiple camera angles, gorgeous lighting in that sunlit corner, graphics flying in at the exact right time, captions that bounce and highlight and dance across the screen?

Yeah. Me too. And honestly? My entire nervous system goes into full rejection mode.

I don't live in a showroom. There's stuff everywhere in my house (thanks, two elementary-age kids). I don't have a designated cute corner for content creation. I don't have fancy lighting or box lights or even a ring light. And here's the truth: I really don't have the interest in high-level video editing.

Sound familiar?

If you're a service-based solopreneur who's been feeling behind because you can't create the polished, highly produced content you see everywhere, this post is for you. I'm sharing the exact framework I use to keep content creation simple, sustainable, and actually effective for my business. Because here's what I've learned: owning your way is not a consolation prize. It's literally a strategy.

Ready to stop overcomplicating your content? Get on the Visual Edits VIP waitlist. This is my live program launching in late January where I help you build a visual branding system that's actually sustainable for your real life (not the highlight reel version).

💡 The Moment I Stopped Trying to Be Someone Else

Let me take you back to a pivotal moment in my business. When I became a Canva Verified Expert (one of only 43 in the world), I looked around at what the other CVEs were doing. AI stuff. Code-based work. Next-level content creation that was honestly incredible.

And this little voice in my head said: "You are not meant to be here. You are behind. You need to level up. You can't do what they're doing. Why are you here?"

Maybe you've heard that voice in your own work. Someone else's fancy setup or advanced knowledge makes you feel small. Like you're not doing enough or being enough.

But then it crossed my mind: what if I just own the type of creator that I am?

What if I use Canva in this streamlined, simple, fast way and maybe that's actually my advantage? What if the way I make reels (just talking to the camera like they're stories and adding captions) is exactly what my audience wants? What if your audience wants exactly how YOU do things? Not the prettied up version, not the borrowed version, just your version.

So I made a decision, and you're welcome to borrow it.

I'm not doing multi-angle camera reels. I don't have the time to set up my tripod and get B-roll and then film myself talking from different angles. Even if I had the time, I'm really not interested in doing it. So it's one phone, one take, one message. I'll edit out the silences in the CapCut app, and that's it.

That choice shifted everything for me. It dropped the temperature on my perfectionism, gave me back time (which is my biggest asset), made me more consistent, and reminded me who I serve: overwhelmed service-based female solopreneurs who don't want content creation to be their entire lives.

🎯 The 5-Part Framework for Defining Your Strongest Way

Here's what I want you to understand: when you build a business on what you can repeat on your most average Tuesday (school pickup, kids' soccer practice, client issues, website problems, the dog eating stuff it shouldn't), that's power. That's sustainable. That's scalable. And that's bankable.

I'm going to give you a simple framework and boundaries you can steal, pitfalls to avoid, and an action plan for the next four weeks. You can literally keep this in your notes app.

📝 Part 1: Define Your Strongest Way

Your strongest way is the method that you'll actually do consistently without hating your life. Not the most photogenic way. Not the trendiest way. The most repeatable way.

Here are some options to consider:

Option 1: Talk to Camera Reels

• 60 to 90 seconds talking directly to camera

• Add captions in the CapCut app

• Take out silences

• That's it. Provide value and hit publish.

Option 2: Screenshot Carousels

• Build weekly carousels from screenshots, client testimonials, or simple text slides

• As simple as it gets

• No fancy design work required

Option 3: Voice Memo Over B-Roll

• Record yourself talking in the car as a voice memo

• Put that audio over really simple B-roll

• One angle of you doing the same thing the whole time

• Nothing crazy

Before you choose, ask yourself these two questions:

1. Can I do this on an average day in under 30 minutes? (This is very important)

2. Would this actually move my business forward?

If it's a yes to both, that's your strongest way.

🚧 Part 2: Choose One Boundary That Protects Simplicity

Boundaries are where the magic happens. Here are some you can steal:

The One-Angle Rule: One angle. Done. No multi-camera setups. Weekly good enough posts ship even if you feel meh about them.

The Time Cap: Set a 20-minute timer from idea to draft. When the timer ends, what you got is what you post.

The No-Trend-Chasing Rule: You only use a trend if it perfectly fits with your message and feels really easy to do. Any trending audios or reels I do fit this category. I see it and think "oh my God, I could totally do that, it makes so much sense for me and my audience," and I bust it out in 20 minutes or less.

The Hook Bank: Keep a list of 10 hooks that you can reuse. This keeps things really simple.

The Template System: Use reusable templates for carousels and reel covers. I rotate through the same templates week after week. I'm not redesigning new things every week. If you follow me, you know I reuse a lot of my designs.

Choose a boundary, put it in writing, tell a friend, tell the coven if you're in the coven, put a sticky note on your laptop. This clarity really can create some simplicity magic.

Want hands-on help building your simple visual system? The Visual Edits VIP program walks you through creating reusable templates, establishing your visual identity, and building a workflow that actually works for your life. Get on the waitlist now.

🎨 Part 3: Market the Simplicity

This might be the most overlooked part. If simple is your edge, name it. Call it out. Don't hide it.

I can't do the fancy stuff I see other creators doing, but I know how to keep it simple and doable. That makes it easy for me to do consistently. And that's what my people want. That's what my busy solopreneurs want.

Your clients and audience love clarity. They buy predictability. When you say "I deliver fast, clear, no-frills solutions," you build trust with the person who's looking for exactly that type of thing.

Simple isn't a "less than" marketing situation. It's a positioning situation. Your messaging around it can really make or break it.

Think about it: when you're overwhelmed and drowning in content advice, what do you want? Someone who makes it feel doable. Someone who gives you permission to do less and still see results. That's the gift of owning your simplicity.

📊 Part 4: Measure What Matters

If you measure views only, you're always gonna feel behind because someone's always gonna have better views than you. If you measure the results, it'll help you feel really grounded.

Here's what I want you to track:

Engagement Metrics That Matter:

• Replies and DMs

• Bookings and sales inquiries

• Comments (especially meaningful ones)

• Saves (people want to come back to it)

Sustainability Metrics:

• Time saved after adopting your simple boundaries

• Consistency streaks (how many weeks in a row were you able to show up because you simplified it?)

I look at everything I do and ask: Is there anything I can take out? Any step I can remove from this? A lot of times people assume I do things in a really complicated way when in fact I do not at all. I keep things so crazy simple.

🧲 Part 5: The M.A.G.N.E.T Tie-In

If you're new here, M.A.G.N.E.T is my way of organizing strategic content. Here's how it applies to owning your strongest way:

M - Message Clarity: One promise per post. In 60 seconds, I'm gonna show you how to turn a client question into a reel. Not five promises. One promise.

A - Attract Through Specificity: Say who it's for and who it's not for. "This is for service-based providers who want speed over spectacle."

G - Goal-Aligned Content: Every post should serve a current offer or nurture a decision. If it doesn't, it's a hobby post and should be on your personal page, not your business page.

N - Nailing the Offer Language: Practice saying your offer in one breath. Make sure it sounds right. I was helping somebody name a freebie inside the coven and I said, "I want you to say it. I want you to pretend you're recording a story and say it. Does it come out easily? Does it feel good?"

E - Engagement Energy: Talk like you're voice memoing your best friend. Be normal.

T - Test, Test, and Tweak: Change one variable per week. Change the hook, change the caption length, change where you put the call to action. That's where you're actually gonna learn and see what happens.

⚠️ Three Pitfalls to Avoid

Pitfall #1: Borrowed Expectations

Please don't compare your Tuesday to somebody else's studio setup or team of 10. Different resources, completely different goals. I do this a lot. I look at people like Jenna Kutcher or Amy Porterfield and think "oh my God, they have so many employees" when I'm by myself with a VA and a podcast editor.

Pitfall #2: Hiding in Learning

If you've been researching transitions or trying to nail a trending reel for two weeks, you're not researching. You're procrastinating. Post whatever you got or let it go if it's not for you.

Pitfall #3: Confusing Polish with Professionalism

You can be wildly professional without cinematic efforts. When I finally stopped trying to be the highly produced creator in my head and set my boundaries and expectations for myself realistically, two things happened right away:

First, I started posting more. It's amazing what happens when you remove that friction alone.

Second, the DMs shifted. People started saying "thank you for making this feel doable" and "I really like how simple your content is, I can breathe when I watch your stuff."

That told me everything. The right people want the thing I'm actually great at, and that's just making it really simple to show up and sell.

🛠️ Resources & Links

Resources mentioned in this episode:

• Join The Visual Edit VIP Waitlist - My live program launching late January for service-based businesses who want their visuals to finally match their message without becoming content creators

• The Content Coven - My membership community for ongoing support with content creation and business strategy

• Try Canva Pro for FREE - The design tool I use for all my simple, streamlined content creation (I'm a Canva Verified Expert!)

💪 You Don't Need Permission, But I'm Giving It Anyway

Before we close, I just wanna say this out loud in case you need permission today:

You don't need a prettier corner or a brighter light or a fancier reels editing setup to be taken seriously. You just need a message. You need some boundaries. And you need a rhythm that you feel you can really keep.

That's how sustainable businesses are built. Not on perfect posts, but on reliable ones.

Your simplest way is your strongest way because it's the way you'll actually show up. It's the way you'll stay consistent. It's the way you'll keep your nervous system calm when creating content for your business.

And when you own that? When you stop apologizing for not being the highly produced creator and start positioning your simplicity as your strategic advantage? That's when everything shifts.

Ready to make content creation feel doable instead of draining? The Visual Edits VIP opens in late January, and I'd love to help you build a visual identity you're proud of without it taking over your life. Inside, you'll:

• Stop winging your visuals and start designing posts with intention

• Build a visual branding system you can use every single day that's so simple

• Get consistent with your visuals and figure out a faster workflow

• Create professional-looking content in so much less time

• Ditch the Canva chaos and move into clarity with your posting schedule

Get on the VIP waitlist now and I'll send you all the details as soon as doors open.

Comment below: What's one boundary you're setting for your content creation this week? I'd love to hear what resonates most with you from this framework. And if you try a simple post approach and think of me, please tag me on Instagram @the.creative.bodega so I can cheer you on!

Remember: your simplest way is for sure your strongest way. 💪✨