Course Creation Camp: Build, Market, & Launch it!

COURSE CREATION CAMP

Build your Online Course, Learn how to Market it, and Launch it

in just one –jam-packed, intensive– week!

Full-disclosure, we're not sure if/when this course will run again! BUT, if you'd like to be the first to know if/when it does...click any button below to join the waitlist!

Join the waitlist here!

You’ve wanted to create an online course, but...

You have no clue where to begin.

Also, some legit fear around not knowing the logistics of how to create it - anddd that nobody will sign up.

You might be talking yourself out of it because you think you need to get a fancy camera ($), maybe a microphone ($$), hire for high-quality editing ($$$), and unlimited time ($$$$) so the idea circles in your head… you never go ahead and do it.

(*hint, you don’t need any of that BS)

What if we told you that (mostly) have everything you need to make an course?

And the things you DON'T HAVE will be provided during our one week together?

Yes, even the launch and marketing plan to help you feel supported before even putting it up for people to buy!

Here is a short list of things you actually need to create an online course:

A computer
A social media account
An email list
A place to house your course (we will review 2 options!)
An idea of what you'd like to teach that will get people a result

That's me! Add me.

You're probably wondering if it's even worth it to make an online course?

When SO. MANY. OTHERS. that have already made courses on the exact topic you’d like to teach inside your course!

How the heck will you know if your market is TOO saturated?! Is it even worth creating? Especially not knowing if it will even sell. Ugh.

Trust us, we’ve been there too.

🍿 A quick story...

Right before I (Hilary) decided to make an email marketing course, I'd been talking about email and storytelling in email A LOT. I was getting a ton of questions on email, how to write the emails, and how I was selling programs for our gym through email during the pandemic.

I didn’t think to make a course on email because I thought to myself, there are HUGE influencers like Amy Porterfield and Jenna Kutcher who already have courses all on email and email marketing. They can just buy theirs.

I soon realized that the people in MY audience were not in THEIR audience. In fact, I was so consumed with email marketing I thought everything I was viewing- so were my followers.

But that couldn’t be further from the truth. Some didn’t even know who Amy or Jenna were! They wanted to know about email marketing from me, and it should have been obvious because they were asking me for it!

I decided to do a live masterclass on all “Storyselling,” and I had 45 people sign up! Then I created a course on email marketing, which is now included in my signature course on marketing as a whole.

Here is something wild… Em ALSO has a course on email marketing. And it doesn’t matter. Even if there is crossover with our audiences, YOU are the difference in your marketing.

The way YOU approach it, teach it, market it, and sell it.

And guess what...?

Together Em and I will show you step-by-step how to market, build, and successfully launch yours, too!

Join us in the next round!

It DOESN'T MATTER if others have created courses JUST like yours....

WHY NOT, you ask!?

Because their audience on social media is not YOUR audience.
And their email list is not YOUR email list.
And the way they teach is not how WE will teach.

Once you realize and accept that YOU'RE THE SPECIAL SAUCE that will bring a course to life - in a way that's NEVER been done before (and truly believe it) - the sky's the limit.

I need to hear this 500 times

What if I can't make it live? Replays avail?

We love to simplify complex processes and make them super easy to implement for unlimited potential. Did that sound like a jumble of nonsense? 🤣

IN OTHER WORDS: We'll provide you with everything you need to know about course creation, outlining, scripting, recording, marketing, and launching it…we will teach you in one week.

Oh, and yes, you get access to all the content and recordings…FOREVERRR.

Say no more!

⛺️ Lookin' for some COURSE CAMP deets?

Important Dates: CC runs from Nov 13 - Nov 20.

Course Structure: (6) Live 1+ hour-long Zoom calls at 12 pm EST (ALL RECORDED!)

Private Community: We will have a private Slack channel for the duration of the program for feedback/questions!

Lifetime Access to ALL Course materials (including any/all updates!)

CC Investment: $699 or (2) payments of $350

Day 01.

Brand Awareness & Validating Your Course Idea

So much of your course success will ride on how well you're currently showing up on your platform of choice. We'll explain exactly what we do and why so that we sell out all our offers. We also need to make sure your course idea is dense enough that it'll have tangible results and will SELL.

Day 02.

Structuring, Naming, Pricing + Outlining Your Course

We'll walk you through how our course naming formula(s), help you to decide on an appropriate length, and explain how to price the course to attract your ideal customers. Then, we'll dive into the dreaded SCRIPT or OUTLINE! We promise it's NOT as hard or as overwhelming as you may think!

Day 03.

How to Make & Deliver an Online Course (Simple Tech Day!)

This part can be super overwhelming. We'll demystify + simplify the tech aspect of "making the course" - so you can drop the excuse of not getting it done “bc of tech.” We'll teach you how to deliver a quality product to ensure students have a positive experience!

Day 04.

Marketing Your Course on Social Media (Hyping + Waitlist)

We'll teach you all of our tips and tricks to psyching up your audience and building that waitlist so that come launch - they're ready to pull the trigger! How to post, when to post, and what to say. We got you!

Day 05.

Launching Your Course - Sales Page Copy to Social Media

We'll break down our exact 30-day launch runway AND provide email guides, social media promo templates, and a sales landing page copy framework so you can literally plug and play.

Day 06.

Final Call Q&A With Hilary & Em! You've got Q's, we've got A's

We'll stay on a Zoom call for a Q+A to answer all your burning questions for as long as it takes to ensure you walk away 100% confident in how to go about building, marketing and launching your online course!

Together, Em & Hilary have created over 15 courses, programs, masterclasses, trainings and sold thousands.

And no, that's not just in dollars (which is also true), but in number of courses sold.

We write our own sales pages, and emails and market it all ourselves.

We have developed outline frameworks to teach you, emails for you to use in your own marketing, and a full content plan (including Canva templates) for implementing it.

Hilary has helped over 50-course creators launch, market and sell their online courses. As well as helping simplify their teachings to get their potential buyers results by refining it.

We are known for our personality-driven marketing in showing up in a relatable way while still being able to sell to our audience in a way that doesn’t come across as salesy.

Combining our skills of branding, marketing, launching, and creating impactful courses for ourselves and helping our clients, Course Camp is going to be exactly what you need to do it all.

Save my spot!

Today is THE DAY you decide you are doing it.

That’s it. That’s the part you needed to read.

We got you.

Join us for the week together this month.

What you create and do today will dictate your income 90 days from now.

Don’t get to the end of this year and say, “Dang, I should have made that course.”

Frequently asked questions

You’ve got questions. We’ve got answers.

What if I can't make the live calls?

While we will be teaching the content live each day - ALL of the recordings will be available within 2 hours afterward for you to view. As long as you set time aside to watch them so that you can interact/ask questions in the Slack group, you should be good to go!

We'll also have the Slack channel for the entire week open for questions. And you can always reach us that way.

Plus, you've got lifetime access to all of the content/recordings/PDFs, etc., so you can watch/pause/rewatch all the recordings when it works for you! :)

Who is this course for / not for?

Who IS this for: Service providers, people who teach a skill, anyone who wants to create a digital offer, you’re actively posting on social media, you have an email list or starting one (bonus you are at least emailing 1x a month) You are passionate and extremely curious about what you do.

Who is NOT for: product-based business that only sells products. If you only do social selling- meaning when you have something to sell- you only show up on IG or TT to sell it.

We don't want anyone joining who want to create a course SOLELY to make money- you need to love what you do and want to help more people while making money.

What if I don't know what to make an online course about?

This isn't a great fit for you! We are looking for women who already post on a particular platform about their services/products. Y

You've got your niche, you want to serve more people, and you know the general subject of online course you'd like to make.

You've got your passion, and you know how to help, you need help nailing down all the intricacies of building an online course!

When is the next session?

Please hop on the waitlist by clicking any button to stay in the loop! If we do, it'll be in mid-2024!