Em wearing a black long sleeve shirt, sitting on a chair next to a blue and white pillow, smiling off to the side

INSTANT ACCESS | SELF PACED COURSE

Start + Grow Your Email List (From Scratch, Using Flodesk!)

Ready to convert your followers into sales? This course will teach you how to… 

📬 Create an irresistible freebie 

💌 Write newsletters that are easy to write (and get RESULTS!)

😅 Get your email list set up + running on Flodesk (without the overwhelm!)

📊 Learn how to GROW + maintain your list over time (+ so much more!)

Hi, I'm em...

And I used to be *terrified* of starting an email list

"Do you even have a real business if you don't have an email list?" Ugh. I'll never forget hearing that when I first started my business...

💀 A newsletter felt like such a HUGE, scary commitment.

💀 I'm the furthest thing from a writer?!

💀 What the hell am I going to talk about EVERY week?!

💀 My grammar sucksss!

If you're anything like me, one or all of the above hits very close to home!

Em wearing a grey t shirt with ruffled sleeves, typing on her laptop

Now, writing my newsletter is the highlight of my week!

NEVER in a million years did I think I'd say that!

It didn’t happen overnight, but once I had a system that worked for ME, writing became less scary and WAAAYYYY more fun.

(And it doesn’t hurt that email drives the MAJORITY of my SALES! 😉🤑)

Want me to show you how to use email to boost engagement & make more money …. WITHOUT the OVERWHELM?

Build an email list that gets RESULTS
(like these👇👇👇!)

💌In just under 3 hours, you'll learn...

Part 1️⃣ - Freebies + Flodesk 101


What you’ll learn:

✧ Why you need an email list 

✧ How you’ll build your list with freebies

✧ The different types of freebies

✧ How to come up with an AH-mazing freebie for YOUR biz

✧ How to name your freebie (so it’s totally irresistible!) 

✧ How to design your freebie in Canva 

✧ How Email Service Providers work

✧ An intro to Flodesk (aka the tool I use!)

✧ The technical stuff (how to set everything up without stress)

What you’ll walk away with:

✧ 10+ Canva freebie templates

✧ Tons of inspo + ideas for your freebie

✧ Your own freebie 

✧ Your Flodesk account set up + ready to go

✧ 50% off every month for your 1st year of Flodesk


Time investment:

Under 40 min

Part 2️⃣ - Segments, Forms, Workflows + Welcome Emails


What you’ll learn:

✧ An overview of segments, forms & workflows

✧ The subscriber experience re: your new freebie

✧ How to stay organized in Flodesk

✧ Setting up your segments, forms & workflows in Flodesk

✧ Best practices to ensure a perfect freebie experience for subscribers 

✧ Writing your freebie / welcome emails 

✧ Finding your email “tone of voice” 

✧ Different ways of sharing your freebie 

What you’ll walk away with:

✧ An email template you can use as a starting point

✧ Everything you need to write the first email in your welcome flow

✧ Your freebies segment, form + workflow set up & ready to go!

Time investment:

~50 min

Part 3️⃣ - Newsletter Format, Template + Customization


What you’ll learn:

✧ 4 Newsletter writing tips for engaging your audience

✧ How often to email your list 

✧ Nailing down your newsletter format

✧ Finding + customizing an email newsletter template

✧ How to come up with email content ideas 

✧ Tips for writing killer subject lines

✧ How to track + file your emails (+ tips for staying organized!)

✧ How to make every email as effective as possible 

What you’ll walk away with:

✧ Tons of ideas + inspo for email content

✧ A format you can use for your first newsletter

✧ A template you can customize to fit your content

✧ A simple system for tracking, filing + organizing your emails

✧ Newsletter tracking spreadsheet (template) 

✧ Newsletter “Essentials” checklist (download) 

Time investment:

~35 min

Part 4️⃣ - How to Promote + Grow Your List


What you’ll learn:

✧ My 5-step newsletter writing process (+ watch me do it in real time!)

✧ How to analyze email performance 

✧ 3 tips for improving consistency 

✧ A KEY concept for focusing emails + making them super effective

✧ How to maintain (+ scrub!) your list

✧ 6 Proven ways to grow your email list 

✧ Which templates to use when promoting your freebie

What you’ll walk away with:

✧ DOZENS of templates you can use to promote your freebie

✧ A simple method for tracking email performance

✧ An easy process for consistently writing your newsletter

✧ Everything you need to grow + maintain your list


Time investment:

~45 min

In just a few hours, this could be you! 👇😍

woman wearing a white tank top outside at the beach smiling at the camera

Nadine M.

It gave me so much drive. I paid 10x more for another "American" course with 100x more people, and I got so little out of that program. Em's was the total opposite. The course is SO organized and structured...she saved the reputation of American coaches ;) 
woman wearing a blue shirt sitting outside in front of a brick wall, smiling

Christie B.

Em showed us what to do step by step (literally) - the homework was great (do it, and you make progress, simple as that)! I've sent my first email AND have a plan to keep sending them. I also know exactly how to grow my list!
woman with brown hair smiling

Karen N.

Em, you've literally taken us step-by-step through this whole process and made it so simple! That's what I love...you've shown us that we can actually do this and it doesn't have to be an overwhelming process!
woman wearing a blue shirt with her mouth open showing excitement

Amy F.

You made everything so simple and step-by-step. Going through S&G I realized how much harder I was making email marketing on myself than it needed to be. I'm excited for my new newsletter format and to promote it! 

"But I’m on IG! Do I NEED an email list?"

YES! Because focusing on followers does NOT result in more sales. ⁠Focusing on growing your EMAIL LIST = SALES! 

THINK ABOUT IT:

Email open rates are typically 20-50%. 1,000 people on your list, means ➡️ 200 see your offer.

⁠Eyes on social media posts are typically 3-5%. 1,000 followers, means ➡️ 30 people see your offer.

ONLY selling to your IG followers means you're missing out on SO. MANY. SALES. And you want more sales, right? 😉

Is the course right for me? 🤔

YES! It's for you if...


✅ You want to start or grow your email list – but you feel lost, overwhelmed, or frustrated by the process


✅ You’ve got a freebie, but no one is downloading it (or you don’t know how to use it to grow your list)


✅ You’re just starting out and don’t know what the heck to email about after the initial “welcome!” email 


✅ You’re tired of feeling mystified by email and would love some step-by-step instruction/guidance from an expert 


✅ You’re a small biz owner, coach, service provider, or course creator who wants to go from STUCK to SELLING

It’s NOT for you if…


❌ You already have an email list that’s highly engaged and growing steadily


❌ Your freebie is already getting incredible results – and you don’t think there’s room for improvement


❌ You always know what to write about and never feel frustrated by the dreaded “blank screen” (lucky you!)


❌ You already have your back-end stuff (like forms, segments, and workflows) set up and ready to go


❌ You don’t want to use Flodesk to run your email list (and don’t think you’ll get value from any other part of the course)

Em sitting behind her laptop with her glasses on and smiling, wearing a black long sleeve shirt

hey there...

I’m Em! 👋🏼

I remember feeling legit PARALYZED by my weekly newsletter.

I would stare at a blank screen and wonder what in the world I would say week in and week out.

I needed a framework I could follow. So I researched, nailed down a plan of attack, and found what felt good for ME.

When I finally figured it out, I went from DREADING my newsletter to looking forward to writing it every week.

Wanna learn the exact system that helped me grow from my email list from 0 to 11k+ subscribers in just 2 years?

More Student Love ❤️

You've got questions👇🏼 I've got answers!

And if not, you can always reach out to me directly: emily@thecreativebodega.com

What if I don't use Flodesk?

I'll be teaching the entire technical side of this course using Flodesk. 

However, as you can see above, we cover A LOT of info beyond just using Flodesk. I've had many students join who DON'T use Flodesk and they've still found a ton of value (anddd many of them end up switching over to Flodesk! 😅).

As long as you're OK with my inability to help with the technical side of your email service provider - I say go for it!

Do I need Canva experience to take this course?

Yes, we'll be designing a freebie in Canva in the first week. While I'll be sharing some Canva tips along the way, this is NOT a “how to use Canva” course.


Previous Canva experience is preferred (unless you'll be making your freebie elsewhere!). If you have NO or very little Canva experience, consider snagging my Canva 101: Your Quick Start Guide course ASAP!

Is there any live component to this course?

IF you purchase the instant access version, the answer is no, ma'am!

It's entirely self-paced, meaning you can watch, pause, and rewatch anything and everything at your own pace FOREVER. 

You've got lifetime access to all updates!

However, I plan to run this course LIVE in April/May 2025. To hop on that waitlist and snag a limited spot, CLICK HERE!

When are you running this live?

I plan to run this course LIVE in September 2024 to a limited number of spots!

To hop on that waitlist and snag a spot when doors open, CLICK HERE!

Em wearing a grey shirt sitting behind her laptop waving, with her coffee mug beside her and a floral print on the wall behind her

Ready to convert your followers into sales?

Start the course now to learn how I went from 0 subscribers to 11k+ subscribers who are highly engaged & ready to buy!

📬 Create an irresistible freebie 

💌 Write newsletters that are easy to write (and get RESULTS!)

😅 Get your email list set up + running on Flodesk (without the overwhelm!)

📊 Learn how to GROW + maintain your list over time (+ so much more!)